Ditching AI: The Human Touch in Advertising

In a world increasingly dominated by AI-generated content, standing out means revisiting the human touch. This hand-drawn ad by Bob St Louis, a mortgage broker, brilliantly cuts through the digital noise with simplicity and authenticity. The image juxtaposes two scenes: a rudimentary drawing of a sad stick figure before working with Bob, and a happy figure holding keys next to a house afterward. The message is clear and straightforward — a journey from financial stress to achievement and security.

Bob’s personal branding choice not only highlights his services but also pokes fun at the overload of polished, algorithm-driven advertisements that flood our feeds. By choosing this charmingly raw method, Bob invites potential clients to engage with him on a human level, emphasizing trust, relatability, and real-world impact. His ad may lack AI-driven finesse, yet it triumphs in authenticity, offering a refreshing narrative in how mortgage services are marketed today.